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Search results for “Paid Search”
Priceline and Expedia gain in paid advertising efficiency
08/09/2013
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8:35:47 AM
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Priceline and Expedia have their overall ad budgets in control and can continue to grow without spiraling costs.
Is Google Poaching Clicks From Travel Advertisers? Spend Trends Down Even As Advertisers Increase (Study)
05/27/2013
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10:56:04 AM
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AdGooroo has found that, on the whole, paid search expenditures have been trending down since 2011. Spend fell 19% from January through April of this year compared to last year.
Why online vacation rental listings are still stuck in the past
05/02/2013
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10:23:28 AM
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Vacation rentals aren't much of a bother to the hotel industry at this juncture and won't be for awhile unless the pace of online booking quickens dramatically.
Amadeus announces 2012 full year results
02/27/2013
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7:32:34 PM
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Amadeus IT Holding announces year-on-year financial and operating results for the full year of 2012 (twelve months ended December 31, 2012).
The death of SEO and why keywords are possibly being removed to push paid traffic
02/20/2013
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10:21:09 AM
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The rise of encrypted search means that hoteliers should think and discuss thoroughly the place that SEO should take in their digital marketing strategy.
Travel SEM Is at a Crossroads
12/07/2012
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10:22:26 AM
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Paid search will be even more contentious for travel marketers as Google’s search and travel developments evolve.
Eurocamp usurps Center Parcs to top travel usability study
12/06/2012
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9:54:57 AM
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An updated version of the eTravel Benchmark Study looks at what travel companies are doing to improve conversions by comparing the usability of 53 websites.
Is Hotel SEO Dead? Not By A Long Shot – More Than Half of Your Website’s Revenue Depends on It
10/31/2012
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10:52:45 AM
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HeBS Digital puts together the list of top ten recommendations for a well-optimized site.
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